Airbnb Management in St Kilda, 3182: Short Term Market Report (Updated 2025)
- Gerardo Deltiglio
- Mar 30
- 3 min read
Updated: May 14
Discover how much your property in St Kilda could profit as a short term rental home on Airbnb & other short-term rental platforms.
St Kilda, Melbourne’s iconic beachside suburb, is a vibrant destination that appeals to visitors year-round, making it a fantastic location for short-term rentals. Known for its lively Esplanade, Luna Park, and St Kilda Pier, the suburb offers stunning waterfront views, popular beaches, and a thriving cafe and nightlife scene along Acland and Fitzroy Streets. Guests can enjoy water sports, weekend markets, and scenic walks along the bay, while excellent public transport connections make exploring the rest of Melbourne easy. St Kilda’s mix of beachside relaxation and urban excitement ensures broad appeal for travellers.
How much can you really earn with an Airbnb or short-term rental in St Kilda? At Staypilot, we specialise in Airbnb management in St Kilda and use real-time data on the local short-term rental market. This market summary offers owners and investors key insights into the potential of owning a holiday rental property in St Kilda.
This short term market report is generated using our own database of managed properties, in combination with aggregate local market data from AirDNA and Airbtics data platforms. If you would like to receive an appraisal for a specific property, please contact us via our website.
St Kilda, 3182 - Short Term Market Report
Key Details - Short Term Rental Market
Number of short-term listings All property types & sizes | 923 |
Avg. nightly rate All property types & sizes | $162 |
Avg. occupancy rate All property types & sizes | 76% |
Avg. short-term market income Excludes new & part-time listings | $44,939 |
Average Nightly Rate
Top 50% of listings | Top 25% of listings | Top 10% of listings |
$162 | $209 | $354 |
Occupancy
Top 50% of listings | Top 25% of listings | Top 10% of listings |
76% | 81% | 84% |
Property Supply
Studio: 8% | 3 bedrooms: 6% |
1 bedroom: 43% | 4+ bedrooms: 1% |
2 bedrooms: 31% | Private rooms: 11% |
Why St Kilda is a Prime Airbnb Location
Consistently High Occupancy (76%) – Strong year-round demand from both domestic and international travellers.
Iconic Beachside Destination – St Kilda Beach, the Esplanade, and St Kilda Pier attract tourists looking for waterfront stays.
Popular Attractions Drive Bookings – Luna Park, Acland Street’s cafés, and the weekend Esplanade Markets bring a steady flow of visitors.
Thriving Nightlife & Dining Scene – Fitzroy Street’s bars, rooftop venues, and beachside restaurants make it a favourite among young travellers.
Great Public Transport Links – Quick tram access to Melbourne’s CBD, making it ideal for short-term stays.
How to Maximise Airbnb Revenue in St Kilda
Highlight Beach Proximity & Ocean Views in Listing Titles – Waterfront properties command premium rates.
Adjust Pricing for Seasonal Peaks – Increase rates during summer, St Kilda Festival, and New Year’s Eve when demand surges.
Offer Mid-Term Stays in Off-Peak Seasons – Keep occupancy high by targeting digital nomads and remote workers.
Promote on Instagram & Travel Blogs – Leverage social media to attract younger travellers looking for vibrant city-meets-beach experiences.
Optimise Listings for Group Bookings – Many visitors travel in groups, so highlighting extra bedrooms and shared spaces can boost bookings.
Dive deeper into Airbnb property ownership in St Kilda
Understanding the potential returns of a short stay property in St Kilda requires careful consideration of many factors. A Staypilot local Airbnb manager can consult you on additional cost factors such as platform fees (i.e. Airbnb fees), cleaning costs and management fees. Contact us today and we can provide a detailed explanation of the operational complexity involved in running an Airbnb property, as well as how we can take the hassle out of short term property management with our fully comprehensive service.
About Staypilot
Staypilot provides comprehensive short-term rental management services to homeowners in Melbourne, Geelong, the Bellarine Peninsula and the Mornington Peninsula. Our platform blends extensive experience with a personal approach, delighting owners and guests alike. By listing your home with Staypilot, you can enjoy the exceptional returns of the short stay market without the hassle.
