Airbnb Management in Richmond, 3121: Short Term Market Report (Updated 2025)
- Gerardo Deltiglio
- Mar 23
- 3 min read
Updated: May 14
Discover how much your property in Richmond could profit as a short term rental home on Airbnb & other short-term rental platforms.
Richmond, an energetic inner-city suburb just east of Melbourne’s CBD, is a highly desirable location for short-term rentals, offering a dynamic blend of culture, convenience, and entertainment. Renowned for its diverse dining scene, visitors can explore bustling Victoria Street for authentic Vietnamese cuisine, Bridge Road for boutique shopping, and Swan Street for trendy bars and restaurants. Sports enthusiasts will appreciate the suburb’s proximity to the MCG and AAMI Park, while nature lovers can enjoy the Yarra River trails and parklands. With excellent public transport connections and a vibrant atmosphere, Richmond is a top choice for both leisure and business travellers.
How much can you really earn with an Airbnb or short-term rental in Richmond? At Staypilot, we specialise in Airbnb management in Richmond and use real-time data on the local short-term rental market. This market summary offers owners and investors key insights into the potential of owning a holiday rental property in Richmond.
This short term market report is generated using our own database of managed properties, in combination with aggregate local market data from AirDNA and Airbtics data platforms. If you would like to receive an appraisal for a specific property, please contact us via our website.
Richmond, 3121 - Short Term Market Report
Key Details - Short Term Rental Market
Number of short-term listings All property types & sizes | 459 |
Avg. nightly rate All property types & sizes | $199 |
Avg. occupancy rate All property types & sizes | 73% |
Avg. short-term market income Excludes new & part-time listings | $53,024 |
Average Nightly Rate
Top 50% of listings | Top 25% of listings | Top 10% of listings |
$199 | $241 | $400 |
Occupancy
Top 50% of listings | Top 25% of listings | Top 10% of listings |
73% | 79% | 83% |
Property Supply
Studio: 1% | 3 bedrooms: 11% |
1 bedroom: 39% | 4+ bedrooms: 4% |
2 bedrooms: 35% | Private rooms: 10% |
Why Richmond is a Prime Airbnb Location
High Demand from Business & Event Travellers – Close to Melbourne’s CBD and key venues like the MCG, Rod Laver Arena, and AAMI Park.
Vibrant Dining & Nightlife Scene – Swan Street and Bridge Road are filled with top-rated restaurants, bars, and cafes, attracting foodies and social travellers.
Excellent Public Transport Access – Multiple train stations and tram routes make it easy for visitors to explore the city.
Diverse Accommodation Options – From modern high-rise apartments to charming heritage homes, Richmond appeals to a wide range of travellers.
How to Maximise Airbnb Revenue in Richmond
Target Sports & Concert-Goers – Promote proximity to the MCG, Rod Laver Arena, and AAMI Park, especially during AFL, cricket, and concert seasons.
Highlight “Live in Melbourne’s Trendiest Food & Bar District” – Appeal to younger travellers looking for an exciting urban experience.
Offer Midweek Discounts for Corporate Stays – Richmond is a hub for start-ups and businesses, making it ideal for work travellers.
Optimise Listings for Extended Stays – Many professionals and students prefer longer Airbnb bookings in Richmond due to its central location.
Promote “Pet-Friendly” Stays – Richmond’s parks and dog-friendly cafes make it a great choice for travellers with pets.
Dive deeper into Airbnb property ownership in Richmond
Understanding the potential returns of a short stay property in Richmond requires careful consideration of many factors. A Staypilot local Airbnb manager can consult you on additional cost factors such as platform fees (i.e. Airbnb fees), cleaning costs and management fees. Contact us today and we can provide a detailed explanation of the operational complexity involved in running an Airbnb property, as well as how we can take the hassle out of short term property management with our fully comprehensive service.
About Staypilot
Staypilot provides comprehensive short-term rental management services to homeowners in Melbourne, Geelong, the Bellarine Peninsula and the Mornington Peninsula. Our platform blends extensive experience with a personal approach, delighting owners and guests alike. By listing your home with Staypilot, you can enjoy the exceptional returns of the short stay market without the hassle.
