Airbnb Management in Blairgowrie, 3942: Short Term Market Report (Updated 2026)
- Gerardo Deltiglio
- Apr 3
- 3 min read
Discover how much your property in Blairgowrie could profit as a short term rental home on Airbnb & other short-term rental platforms.
Blairgowrie, a tranquil coastal escape nestled between Sorrento and Rye, offers visitors a peaceful seaside retreat. The suburb is known for its calm bay beaches, ideal for families, as well as its rugged ocean coastline, perfect for scenic walks and surfing. Visitors can explore the nearby Mornington Peninsula National Park, enjoy a relaxed dining experience at local cafés, or set off on a boating adventure from the Blairgowrie Marina. With its laid-back charm and stunning natural surroundings, Blairgowrie is an ideal spot for a relaxing short-term rental stay.
How much can you really earn with an Airbnb or short-term rental in Blairgowrie? At Staypilot, we specialise in Airbnb management in Blairgowrie and use real-time data on the local short-term rental market. This market summary offers owners and investors key insights into the potential of owning a holiday rental property in Blairgowrie.
This short term market report is generated using our own database of managed properties, in combination with aggregate local market data from AirDNA and Airbtics data platforms. If you would like to receive an appraisal for a specific property, please contact us via our website.
Blairgowrie, 3942 - Short Term Market Report
Key Details - Short Term Rental Market
Number of short-term listings All property types & sizes | 614 |
Avg. nightly rate All property types & sizes | $474 |
Avg. occupancy rate All property types & sizes | 50% |
Avg. short-term market income Excludes new & part-time listings | $86,505 |
Average Nightly Rate
Top 50% of listings | Top 25% of listings | Top 10% of listings |
$474 | $765 | $964 |
Occupancy
Top 50% of listings | Top 25% of listings | Top 10% of listings |
50% | 56% | 63% |
Property Supply
Studio: 1% | 3 bedrooms: 42% |
1 bedroom: 4% | 4+ bedrooms: 44% |
2 bedrooms: 7% | Private rooms: 2% |
Why Blairgowrie is a Prime Airbnb Location
Hidden Gem with Growing Demand – Increasing popularity among travellers seeking a quieter, more private coastal retreat.
Ideal for Families & Nature Lovers – Safe bay beaches, walking trails, and outdoor activities make it perfect for family-friendly stays.
Affordable Alternative to Sorrento & Portsea – Offers a high-end coastal experience at a lower price point, attracting budget-conscious travellers.
Proximity to Peninsula Hot Springs & National Parks – A major draw for guests looking for wellness retreats and outdoor adventures.
Relaxed, Coastal Vibe – Unlike busier tourist areas, Blairgowrie appeals to those wanting a peaceful and laid-back getaway.
How to Maximise Airbnb Revenue in Blairgowrie
Market as an Affordable Luxury Destination – Appeal to travellers seeking a balance of cost-effectiveness and comfort.
Highlight “Tranquil Beach Escape” in Listing Titles – Emphasise privacy, relaxation, and proximity to nature.
Optimise for Family & Pet-Friendly Stays – Properties with backyards, BBQ areas, and multiple bedrooms perform well.
Offer Weekend Wellness Retreat Packages – Partner with local spas and wellness centres for bundled experiences.
Promote Off-Peak Discounts for Long Stays – Encourage week-long stays during colder months by showcasing cosy interiors and nearby attractions.
Dive deeper into Airbnb property ownership in Blairgowrie
Understanding the potential returns of a short stay property in Blairgowrie requires careful consideration of many factors. A Staypilot local Airbnb manager can consult you on additional cost factors such as platform fees (i.e. Airbnb fees), cleaning costs and management fees. Contact us today and we can provide a detailed explanation of the operational complexity involved in running an Airbnb property, as well as how we can take the hassle out of short term property management with our fully comprehensive service.
About Staypilot
Staypilot provides comprehensive short-term rental management services to homeowners in Melbourne, Geelong, the Bellarine Peninsula and the Mornington Peninsula. Our platform blends extensive experience with a personal approach, delighting owners and guests alike. By listing your home with Staypilot, you can enjoy the exceptional returns of the short stay market without the hassle.
